Explore Guanajuato SA — Terms of Use

Last Updated: January 2026

This Terms of Use Agreement (“Agreement”) describes the policies and conditions governing your use of the Explore Guanajuato SA (“Explore Guanajuato,” “we,” “our,” “us”) website, mobile applications, and any digital platforms we operate (“Website”). These terms apply exclusively to our online activities and may differ from practices used offline.

By accessing or using the Website, you acknowledge that you have read, understood, and agree to be bound by this Agreement. If you do not agree, you must discontinue use of the Website.

1. Use of the Website

The Website is operated from within Mexico and the United States. Explore Guanajuato makes no representation that the materials on the Website are appropriate or legally accessible in all locations. Users accessing the Website from outside these regions do so at their own initiative and are responsible for compliance with local laws.

By using the Website, you consent to the transfer, storage, and processing of your personal information in Mexico and the United States, where it may be subject to lawful requests by government or law‑enforcement authorities.

2. Intellectual Property Rights

All materials on the Website—including text, images, graphics, videos, branding, digital tools, and interactive features—are protected by copyright, trademark, and intellectual property laws in both Mexico and the United States.

You may:

• View Website content for personal, non‑commercial use
• Download one copy of publicly available materials for personal reference, provided copyright notices remain intact

You may not:

• Reproduce, modify, distribute, or republish Website content without written permission
• Use Explore Guanajuato trademarks, logos, or brand assets without authorization
• Copy or store content for commercial purposes

All rights are reserved by Explore Guanajuato SA, DMO Solutions®, and Isometrix Marketing Group SA.

3. Tourism Information, Accuracy & Availability

Explore Guanajuato provides tourism‑related information, business listings, promotional content, itineraries, and event details. While we strive for accuracy, information may change without notice.

We do not guarantee:

• Availability of hotels, tours, or attractions
• Accuracy of third‑party pricing or schedules
• Completeness of descriptions or specifications
• Availability of promotions, rewards, or events

Hotels, restaurants, tour operators, and businesses set their own prices and policies independently.

4. Eligibility

The Website is intended for users 16 years of age or older. We do not knowingly collect information from children under 16. If such information is discovered, we will take reasonable steps to remove it.

5. Collection of Personal Information

We collect personal information to enhance your tourism experience and provide relevant updates. Information may include:

• Name
• Email address
• Postal code or location
• Preferences or profile details
• Business or advertiser information

By voluntarily providing information, you consent to its use as described in this Agreement.

6. Use of Personal Information

We use collected information to:

• Improve Website performance and user experience
• Respond to inquiries and provide requested information
• Deliver tourism updates, newsletters, and promotional content
• Support marketing research and destination‑development efforts
• Enhance security and prevent fraud
• Understand user behavior and improve site functionality

We may use aggregated, non‑identifying data for analytics and reporting.
We do not sell or share your personal information with unrelated third parties.

7. Credit Card Information

If you purchase products, services, advertising packages, or promotional offerings through Explore Guanajuato or our partners, we may require:

• Name
• Billing and mailing address
• Email address
• Credit or debit card number
• Home or business phone number

This information is collected solely to complete your transaction and deliver the services you requested.

8. Security of Personal Information

We take reasonable measures to safeguard your non‑public personal information, including:

• Secure servers protected by firewalls
• Encrypted transmission of sensitive data
• Physical, electronic, and procedural safeguards

However, no online transmission is 100% secure. Email communications, in particular, cannot be guaranteed secure until they reach our systems.

Internal access to personal information is restricted to authorized personnel who require it to provide services or maintain the Website.

9. Sharing of Non‑Public Personal Information

We may share non‑public personal information with trusted service providers who assist with:

• Payment processing
• Transaction fulfillment
• Marketing services
• Technical support

These companies are contractually required to protect your information and may not sell, rent, or misuse it.

We may disclose information when required to:

• Comply with legal obligations or court orders
• Protect our rights or property
• Safeguard the safety of users or the public

We may also share aggregated, non‑identifying visitor statistics with reputable partners.

10. Viewing & Updating Your Information

If you maintain a business or advertiser profile, you may review or update your information at any time through your account dashboard.

You may also request corrections or deletion of your information by contacting us directly. We will verify your identity before granting access or making changes.

11. Email Communication

You will only receive email communications from Explore Guanajuato if you:

• Register for updates
• Create a business or advertiser profile
• Request information
• Opt in to receive promotional content

You may unsubscribe at any time using the link provided in our emails.

12. Cookies & Tracking Technologies

We may use cookies, pixel tags, and similar technologies to:

• Analyze Website traffic
• Improve user experience
• Personalize content
• Track engagement with marketing campaigns

You may disable cookies in your browser settings, but some features may not function properly.

13. Third‑Party Links

The Website may contain links to external sites, tourism providers, or business partners. Explore Guanajuato is not responsible for:

• Third‑party content
• External privacy practices
• Transactions or interactions with third‑party businesses

Users engage with external sites at their own risk.

14. Limitation of Liability

The Website and its content are provided “as is” without warranties of any kind. Explore Guanajuato SA is not liable for:

• Errors or inaccuracies in tourism information
• Business interactions with third‑party providers
• Technical issues, outages, or data loss
• Indirect, incidental, or consequential damages

Your sole remedy is to discontinue use of the Website.

15. Indemnification

You agree to indemnify and hold Explore Guanajuato SA and its partners harmless from claims arising from your misuse of the Website or violation of this Agreement.

16. Modifications to Terms

We may update these Terms at any time. Continued use of the Website constitutes acceptance of the updated terms.

17. Governing Law

This Agreement is governed by:

• The State of Guanajuato, Mexico, for users located in Mexico
• The State of Oklahoma, USA, for users located in the United States

Any disputes must be resolved in the appropriate jurisdiction.

18. Contact Information

For questions or concerns:

Explore Guanajuato SA
DMO Solutions® · Isometrix Marketing Group SA
Email: support@exploreguanajuato.com