Business Advertising Agreement

Last Updated: January 2026

This Advertising Agreement (“Agreement”) governs participation by businesses, tourism partners, and advertisers (“Partner,” “you”) on the Explore Guanajuato SA Platform.

 

1. Purpose

Explore Guanajuato SA provides marketing, promotional, and digital engagement services to support tourism and local businesses. By participating, you agree to the terms below.

 

2. Partner Responsibilities

Partners agree to:

  • Provide accurate business information
  • Maintain updated listings, images, and promotional content
  • Ensure all submitted content complies with applicable laws in Mexico and the USA
  • Honor any promotions, discounts, or offers published on the Platform
  • Respond promptly to visitor inquiries (when applicable)

 

3. Content Rights

By submitting content, you grant Explore Guanajuato SA a non‑exclusive license to:

  • Display your content on the Platform
  • Use your content in marketing materials
  • Promote your business through digital channels

You confirm you own or have rights to all submitted content.

 

4. Payments & Billing

Advertising packages, premium listings, and promotional placements may require payment. Partners agree to:

  • Provide valid payment information
  • Pay all applicable fees
  • Acknowledge that fees are non‑refundable unless otherwise stated

 

5. Prohibited Content

Partners may not submit:

  • False or misleading information
  • Offensive, discriminatory, or inappropriate content
  • Unauthorized copyrighted materials
  • Illegal promotions or unlicensed services

Explore Guanajuato may remove content at its discretion.

 

6. Liability

Explore Guanajuato SA is not responsible for:

  • Business performance
  • Customer disputes
  • Third‑party reviews
  • Loss of revenue or opportunities

 

7. Termination

We may suspend or terminate listings for:

  • Policy violations
  • Non‑payment
  • Fraudulent activity
  • Harmful or unsafe business practices

 

8. Governing Law

This Agreement is governed by:

  • Mexico, for Mexican partners
  • USA, for U.S. partners