1. Explore Guanajuato SA — Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how Explore Guanajuato SA (“Explore Guanajuato,” “we,” “our,” “us”) collects, uses, stores, and protects personal information through our website, mobile applications, and digital services (“Platform”). By using the Platform, you consent to the practices described in this Policy.

1. Information We Collect

We may collect the following types of information:

Personal Information

Provided voluntarily by users:

• Name
• Email address
• Postal code or location
• Phone number
• Business or advertiser details
• Payment information (processed securely through third‑party providers)

Automatically Collected Information

Collected through cookies, analytics tools, and device interactions:

• IP address
• Browser type
• Device information
• Pages visited
• Interaction patterns
• Location data (if enabled)

Business & Partner Information

For tourism partners, advertisers, and DMO collaborators:

• Business name
• Contact information
• Listing details
• Marketing preferences

2. How We Use Your Information

We use personal information to:

• Improve the tourism experience
• Provide personalized recommendations
• Respond to inquiries
• Deliver newsletters, updates, and promotional content
• Support marketing research and destination development
• Enhance security and prevent fraud
• Process payments and transactions
• Operate gamification, rewards, and interactive features

We may use aggregated, non‑identifying data for analytics and reporting.

3. Sharing of Information

We do not sell personal information.

We may share information with:

• Trusted service providers (payment processors, email platforms, analytics tools)
• Tourism partners when you opt in to receive their content
• Legal authorities when required by law
• Third‑party vendors for aggregated, non‑identifying analytics

All partners are contractually required to protect your information.

4. Credit Card & Payment Information

Payment information is processed securely through third‑party providers. Explore Guanajuato does not store full credit card numbers on our servers.

5. Data Storage & Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no online system is completely secure.

6. Your Rights

Depending on your location (Mexico or USA), you may have rights to:

• Access your information
• Request corrections
• Request deletion
• Opt out of marketing communications
• Disable cookies

Requests may be submitted via email.

7. Children’s Privacy

The Platform is intended for users 16 years or older. We do not knowingly collect information from children under 16.

8. International Data Transfers

Your information may be processed in Mexico and the United States.

9. Updates to This Policy

We may update this Privacy Policy periodically. Continued use of the Platform indicates acceptance of changes.

10. Contact Us

Explore Guanajuato SA
DMO Solutions® · Isometrix Marketing Group SA
Email: support@exploreguanajuato.com